What's Your Twitter Grade?
Influence is a hot topic in social media circles. Becoming influential -- or at least getting noticed by those who already are -- can help spread your message on sites like Twitter through mentions, retweets, and click-throughs to your website. One site that purports to score Twitter accounts on their level of influence is Klout.com.
As the site explains, "The Klout Score is a measurement of your overall online influence." Scores range from 0-100 and are based off 25 variables that combine to measure a user's reach, amplification, and network strength. "We believe influence is the ability to drive people to action," the site continues. "Action might be defined as a reply, a retweet, or clicking on a link."
Because scores are based on such diverse criteria, a user's raw follower count does not ensure them of a high Klout score. Similarly, a person with few followers might have a higher Klout score because of the quality of those followers and the conversations that take place between the user and their community.
To test your Twitter "klout," go to http://klout.com and enter your Twitter username in the box. You can re-check your score once a week, to see how well you're doing at improving your engagement.
As the site explains, "The Klout Score is a measurement of your overall online influence." Scores range from 0-100 and are based off 25 variables that combine to measure a user's reach, amplification, and network strength. "We believe influence is the ability to drive people to action," the site continues. "Action might be defined as a reply, a retweet, or clicking on a link."
Because scores are based on such diverse criteria, a user's raw follower count does not ensure them of a high Klout score. Similarly, a person with few followers might have a higher Klout score because of the quality of those followers and the conversations that take place between the user and their community.
To test your Twitter "klout," go to http://klout.com and enter your Twitter username in the box. You can re-check your score once a week, to see how well you're doing at improving your engagement.
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