Marketing Ideas for Real Estate

There are so many ways to market Real Estate Companies, Agents and the properties you sell. Here are some ideas that are easy to implement and are sure to increase your exposure.


#1: Flyers & Brochures: Flyers can be an essential part of selling a house. You should always have them in a flyer box at the house so that people can pick up information about the property at any time. Brochures are a great tool for information about you, your company and what you can bring to the table as their real estate agent. It is also a great tool for the high-end properties that have more amenities and more to feature.

#2: Postcards: Postcards are a great way to get the word out about a property or to keep in touch with new leads or past clients. They keep you top of mind when someone is looking to buy or sell a property and can peak someone's interest that may see a home they like and want to buy even if they weren't even in the market for a home at the time.

#3: Banners: When you have an Open House, why not add a banner to get attention at the property? You can get a generic banner that says something like "Come on in - Open House Today" or "Come see your new home today at our Open House" or something along those lines. That way you can use it for all of your properties when you have an Open House.

#4: Door Hangers: This is one way that will get you noticed and can work the same ways as a postcard if not even better. We all notice when there is a door hanger on our door, they are pretty hard to miss. The best way to get them to notice especially for houses is to put some prices of properties "Just Sold" in their area, what owner wouldn't want to know their homes value? Then it will peak their interest and maybe they will be ready to buy or sell.

#5: QR Codes: Those are the barcodes that look like puzzle pieces that are popping up everywhere nowadays. I would recommend adding sign riders that have the barcode on it so people can get instant information on their mobile phone, add it to business cards, flyers, brochures, door hangers, banners, postcards and any other marketing materials that you have. It is a quick and easy way to get information about the house for the buyers who might be interested and to also get your contact information, which just might get you that sale!

Hall Letter Shop can help you with all your marketing materials and can help you find ways to maximize your selling potential with the right tools for your real estate business. Call us at 877-322-0773 to see how we can help you!

Uses for QR Codes: Let's start with Real Estate

QR Codes: You've seen them before. They look like black-and-white puzzles or games boards. You may have seen them in magazine advertisements, on billboards, or on the backs of business cards. You use your smart phone to scan it and it takes you to a website, gives you contact information, takes you to a video, etc.

How can I use this for my Real Estate Business?

Having been in Real Estate in different capacities myself for many years, there are many great ways to use QR Codes for your business.

#1: Listings:

You can put QR Codes on your flyers and postcards that take the potential buyer to a virtual tour, to more listing information or your contact information.

#2: Marketing Materials:

You can add a QR Code to your business card,  brochures, listing packets, that will download your contact information on to their phone or have it go to your website to see the listings you have.

#3: Signs:

When you have your custom signs made with your name on it, add a QR Code on your sign or have a sign rider made for it so that potential buyers can scan it to go to your listings or get your contact information. Also, you can just make your own sign with a QR Code on it to use when you have an open house and put it on the corners and when it is scanned, they will get the open house information and location. You can also use those signs on the lawn of your house that you have for sale and the potential buyer wouldn't even have to get out of their car to scan it and see the information on the listing.

Here are just a few ideas for ways to use QR Codes for Real Estate! QR Codes are free to add to your marketing and it is an easy effective way to get more eyes looking at your listings!

Are you using QR Codes for your marketing currently? Share what has worked for you!

Hall Letter Shop can help you incorporate QR Codes into your marketing, give us a call at 877-322-0773.