Marketing Ideas for Retail Businesses

There are many ways to market your retail business and increase your sales! Here are a few ideas to help you get started.

#1-Custom Tags & Labels: Stand out and brand all your merchandise! If you sell candy bars, have the wrapper label be customized with your name on it. If you sell clothes, have your own price tags made so everyone knows where it came from. If you sell other merchandise, get labels made to place on your merchandise so that the customer always remember where they got it from. These are just a few ideas, depending on your specific business, there may be many more ideas to brand your items.

#2-Banners: Have a banner made that you can post outside of your business to draw attention and lure customers to come in. Whether it is a grand opening or just to highlight specific merchandise, if the customer doesn't know you are there...they can't buy from you.

#3-Newsletters, Postcards & Brochures: Keep your customers informed with a mailed newsletter, postcard or brochure. It can give the sales information, new products, company news and anything else you want to share. It is a great way to keep you top of mind with your customers and have them coming back for more.

#4-Flyers: Get the word out about your company with flyers. Whether you are having someone distribute flyers or put them in the bags of your customers, they are another way of getting the attention of the customer if you are promoting a sale or new products or just trying to get them back into the store.

#5-Scratch-off Promotions: Give out scratch off tickets with prizes to your customers, you can give away small items that will get them to come back for more whether it is a discount or an item from your store.

Those are just some of the many ways to promote your retail business! Call us at Hall Letter Shop at 877-322-0773 to find out how we can help with the above strategies or for any other ideas to help market your business!