I've been thinking a lot lately about online internet printing...something that, in a sense, we offer, too, with our website and our online ordering and our online estimating. But I was thinking about why anyone would pick an online printer when they could pick us instead.
Is www.mybigfatonlineprinter.com going to pick up the phone at 7 p.m. when you are having a crisis? Are they going to work on Super Bowl Sunday because you have a big presentation on Monday? No. But here is the other thing. They don't buy stuff from you. They don't send kids to your schools. They don't talk to you at the grocery store.
So what's a local printer to do? For that matter, what's the owner of any small, local company supposed to do when faced with larger or out-of-market competitors online?
For me, I decided to fight back... and I came up with a BRILLIANT plan. Ready? I'm going to offer you incredible service, incredible quality, and be incredibly responsive to you. Best of all, I'm going to do ALL of that at a fair price! I know -- IT'S UNBELIEVABLE!
Okay, I'm at the office, and I'm waiting for your call!
Showing posts with label business. Show all posts
Showing posts with label business. Show all posts
Friday, February 4, 2011
Tuesday, February 1, 2011
Social media sites are eager to answer your questions
Gotta question? Or maybe an answer? It seems more and more social media sites are listening. LinkedIn has long had a LinkedIn Answers feature, where people can ask business-related questions and get answers from experts in the community. Facebook added Facebook Questions late last year, and Quora, a relatively new kid on the block, is based entirely on questions and answers from members of its growing community.
Question and answer features provide an excellent opportunity for finding information and for setting yourself apart as an expert in your field. On Quora, for example, members can view questions based on topic, follow specific topics that interest them to see what others are asking, follow specific questions to see new answers as they appear, and rate answers, so the best answers work their way to the top of the heap. The Quora website is built on a structure similar to Wikipedia and uses moderators to ensure content is appropriate.
Starting out on any new social site can be a bit daunting. Before asking a new question on Quora, Facebook Questions, or a similar website, look for similar questions that have already been posted. With thousands of questions in place on virtually every topic under the sun, don't be surprised if your question has already been asked and answered. As you become more familiar with the site, start answering questions that fit your area of expertise. Engage with other users who share your interests, and stay involved.
For more information about Quora, visit http://www.quora.com. To learn more about Facebook Questions, visit http://www.facebook.com/questions/. And to join the conversation at LinkedIn, go to http://www.LinkedIn.com/answers/.
Question and answer features provide an excellent opportunity for finding information and for setting yourself apart as an expert in your field. On Quora, for example, members can view questions based on topic, follow specific topics that interest them to see what others are asking, follow specific questions to see new answers as they appear, and rate answers, so the best answers work their way to the top of the heap. The Quora website is built on a structure similar to Wikipedia and uses moderators to ensure content is appropriate.
Starting out on any new social site can be a bit daunting. Before asking a new question on Quora, Facebook Questions, or a similar website, look for similar questions that have already been posted. With thousands of questions in place on virtually every topic under the sun, don't be surprised if your question has already been asked and answered. As you become more familiar with the site, start answering questions that fit your area of expertise. Engage with other users who share your interests, and stay involved.
For more information about Quora, visit http://www.quora.com. To learn more about Facebook Questions, visit http://www.facebook.com/questions/. And to join the conversation at LinkedIn, go to http://www.LinkedIn.com/answers/.
The surprising value of a lifelong customer
How many customers do you have? A florist might say 1,000. Printers -- well, we have a few, too, right? How much is your average sale? For realtors (according to Google) -- about $260,000. For florists (I'm guessing here) -- $100. Printers... well, you know what you spend with us.
So think about it this way:
The big money isn't in creating products; it's in creating customers. A single, lifelong customer who lives his life spending the way you want him to may be worth six or seven figures. A single one.
That guy who spends $2,500 a year with you is worth $60,000 over a lifetime (25 years). That means you only need SIXTEEN lifetime customers to reach a million dollars. Want $10 million? That is only 160 lifetime customers.
Yes, I know it doesn't work that way all the time, or for everyone. But I also know this. Customer loyalty counts. And that's worth a million every time.
So think about it this way:
The big money isn't in creating products; it's in creating customers. A single, lifelong customer who lives his life spending the way you want him to may be worth six or seven figures. A single one.
That guy who spends $2,500 a year with you is worth $60,000 over a lifetime (25 years). That means you only need SIXTEEN lifetime customers to reach a million dollars. Want $10 million? That is only 160 lifetime customers.
Yes, I know it doesn't work that way all the time, or for everyone. But I also know this. Customer loyalty counts. And that's worth a million every time.
Tuesday, January 11, 2011
Marketing Ideas for Retail Businesses
There are many ways to market your retail business and increase your sales! Here are a few ideas to help you get started.
#1-Custom Tags & Labels: Stand out and brand all your merchandise! If you sell candy bars, have the wrapper label be customized with your name on it. If you sell clothes, have your own price tags made so everyone knows where it came from. If you sell other merchandise, get labels made to place on your merchandise so that the customer always remember where they got it from. These are just a few ideas, depending on your specific business, there may be many more ideas to brand your items.
#2-Banners: Have a banner made that you can post outside of your business to draw attention and lure customers to come in. Whether it is a grand opening or just to highlight specific merchandise, if the customer doesn't know you are there...they can't buy from you.
#3-Newsletters, Postcards & Brochures: Keep your customers informed with a mailed newsletter, postcard or brochure. It can give the sales information, new products, company news and anything else you want to share. It is a great way to keep you top of mind with your customers and have them coming back for more.
#4-Flyers: Get the word out about your company with flyers. Whether you are having someone distribute flyers or put them in the bags of your customers, they are another way of getting the attention of the customer if you are promoting a sale or new products or just trying to get them back into the store.
#5-Scratch-off Promotions: Give out scratch off tickets with prizes to your customers, you can give away small items that will get them to come back for more whether it is a discount or an item from your store.
Those are just some of the many ways to promote your retail business! Call us at Hall Letter Shop at 877-322-0773 to find out how we can help with the above strategies or for any other ideas to help market your business!
#1-Custom Tags & Labels: Stand out and brand all your merchandise! If you sell candy bars, have the wrapper label be customized with your name on it. If you sell clothes, have your own price tags made so everyone knows where it came from. If you sell other merchandise, get labels made to place on your merchandise so that the customer always remember where they got it from. These are just a few ideas, depending on your specific business, there may be many more ideas to brand your items.
#2-Banners: Have a banner made that you can post outside of your business to draw attention and lure customers to come in. Whether it is a grand opening or just to highlight specific merchandise, if the customer doesn't know you are there...they can't buy from you.
#3-Newsletters, Postcards & Brochures: Keep your customers informed with a mailed newsletter, postcard or brochure. It can give the sales information, new products, company news and anything else you want to share. It is a great way to keep you top of mind with your customers and have them coming back for more.
#4-Flyers: Get the word out about your company with flyers. Whether you are having someone distribute flyers or put them in the bags of your customers, they are another way of getting the attention of the customer if you are promoting a sale or new products or just trying to get them back into the store.
#5-Scratch-off Promotions: Give out scratch off tickets with prizes to your customers, you can give away small items that will get them to come back for more whether it is a discount or an item from your store.
Those are just some of the many ways to promote your retail business! Call us at Hall Letter Shop at 877-322-0773 to find out how we can help with the above strategies or for any other ideas to help market your business!
Friday, January 7, 2011
Marketing Ideas for Restaurants
So, I will touch on new ways to use marketing materials to advertise different types of business.
Let's start with restaurants. Having a restaurant can be alot of work whether it is small or large, marketing is on your mind but what can you do to get it started or expand it?
#1: Beautiful Menus: This is something that I think is sort of obvious but at the same time, there are many different ways you can use a menu to impress customers. Besides the font, images and the paper that you use, you can make it a unique shape such as in the shape of a bowl or plate, a slice of pizza, an animal or anything you wanted to that makes sense for your restaurant.
#2: Banners: A big banner outside your restaurant can catch the attention of people passing by! I know I notice banners when driving by a restaurant because it will have happy hour specials or discounts or grand opening information, etc.
#3: Door hangers: People will pay attention to what you put on their doors especially if it is a restaurant since they usually have discounts on them or might have delivery. Whether you are having a grand opening or have been around a long time, let people know you are there and ready to feed them great food!
#4: Scratch off tickets: Give out scratch off tickets with prizes to your customers, you can give away small items that will get them to come back for more whether it is a menu item or a drink or a item that you bought.
Those are just a few ideas. Visit us at http://www.hallprintmail.com for all your printing needs!
Let's start with restaurants. Having a restaurant can be alot of work whether it is small or large, marketing is on your mind but what can you do to get it started or expand it?
#1: Beautiful Menus: This is something that I think is sort of obvious but at the same time, there are many different ways you can use a menu to impress customers. Besides the font, images and the paper that you use, you can make it a unique shape such as in the shape of a bowl or plate, a slice of pizza, an animal or anything you wanted to that makes sense for your restaurant.
#2: Banners: A big banner outside your restaurant can catch the attention of people passing by! I know I notice banners when driving by a restaurant because it will have happy hour specials or discounts or grand opening information, etc.
#3: Door hangers: People will pay attention to what you put on their doors especially if it is a restaurant since they usually have discounts on them or might have delivery. Whether you are having a grand opening or have been around a long time, let people know you are there and ready to feed them great food!
#4: Scratch off tickets: Give out scratch off tickets with prizes to your customers, you can give away small items that will get them to come back for more whether it is a menu item or a drink or a item that you bought.
Those are just a few ideas. Visit us at http://www.hallprintmail.com for all your printing needs!
Follow-up is still crucial in today's wired world
Even in today's wired world of Twitter, LinkedIn, email, and smartphones, everyone misses an occasional call or is away when an important email arrives. Follow-up is essential in these instances to let your customer know you care.
When a customer contacts you, it's imperative that you follow up as quickly as you can. Even if you don't have time to give the customer's issue your immediate attention, provide them with a quick status update to acknowledge you've received their message and are working on the problem.
Unless the person tells you how they prefer being contacted, follow up the same way they first contacted you. If the person emailed you, reply with an email. If they left a voice mail, reply by phone. If they tweeted you, tweet them back. Some people prefer one means of communication over another. Usually, that preferred method is the one they will use when contacting you.
If you're working on a long-term issue with a customer, check in frequently to let them know you're still on the case. Even if you don't have a solution yet, just knowing you care enough to stay in touch will help to put their minds at ease.
When a customer contacts you, it's imperative that you follow up as quickly as you can. Even if you don't have time to give the customer's issue your immediate attention, provide them with a quick status update to acknowledge you've received their message and are working on the problem.
Unless the person tells you how they prefer being contacted, follow up the same way they first contacted you. If the person emailed you, reply with an email. If they left a voice mail, reply by phone. If they tweeted you, tweet them back. Some people prefer one means of communication over another. Usually, that preferred method is the one they will use when contacting you.
If you're working on a long-term issue with a customer, check in frequently to let them know you're still on the case. Even if you don't have a solution yet, just knowing you care enough to stay in touch will help to put their minds at ease.
Tuesday, January 4, 2011
Social media basics for busy business people
We've all heard about the importance of social networking, but what is social networking exactly? A social network focuses on building a group of people who share common interests and activities. In this case, we're talking about online social networking... the biggest free party in the world. Social networks make it easier for people to interact with each other. But social networking has a lot of outlets (Twitter, Facebook, blogs, LinkedIn), and it can become a time-intense process to effectively track, converse, monitor, and manage them.
But if social networking is so time intensive, why bother? Selling is selling. You can't get away from that. Social networking doesn't -- and shouldn't -- replace selling. Social networking is part of MARKETING. Selling and marketing are two sides of the same coin. And since coin is what we're trying to get in your pocket, we need to pay attention.
Small Business Magazine advises, "We all know how important word of mouth is, and social networking is like word of mouth on steroids. As a business, it's vital to tap into and join online conversations not only about your brand, but also those about your competitors, your industry, and your areas of expertise."
The social networking tools you choose depend on what you want to accomplish, how much time you can commit, and where your comfort level lies. To simplify things, I'm only going to stick with four basic social networking tools you might find helpful: Facebook, blogs, Twitter, and LinkedIn.
Facebook
Benefits: Great for keeping in touch with friends and far-flung family...now also used well for businesses.
How to use it: Create a Facebook page JUST for your business, then update it one to two times per week. Join in discussions about topics relevant to your business and customer base. A printer, for example, might join conversations about local area businesses and the chamber of commerce.
Blogs
Benefits: Terrific for your search engine optimization. A great way to let people know what is going on with your business. Somewhat more personal feeling than a standard website.
How to use it: Lots of great, free blogging tools are available. If you decide to start a blog, you should commit to posting at least one blog entry per week, to encourage repeat readership and maximize the SEO benefits.
Twitter
Benefits: Short and sweet. Allows people to follow you and get information that is up-to-date and content rich in short sentences.
How to use it: For Twitter, you'll want to post something fresh every day. Don't tweet about what you're doing at the moment. Instead, tweet links to helpful websites and articles people might find fascinating. Follow your competitors and customers on Twitter, and listen to what they're saying and doing.
LinkedIn
Benefits: A great business networking site. Easy and common sense.
How to use it: Add updates at least once per month. Join groups relevant to your business. And answer questions from other members.
But if social networking is so time intensive, why bother? Selling is selling. You can't get away from that. Social networking doesn't -- and shouldn't -- replace selling. Social networking is part of MARKETING. Selling and marketing are two sides of the same coin. And since coin is what we're trying to get in your pocket, we need to pay attention.
Small Business Magazine advises, "We all know how important word of mouth is, and social networking is like word of mouth on steroids. As a business, it's vital to tap into and join online conversations not only about your brand, but also those about your competitors, your industry, and your areas of expertise."
The social networking tools you choose depend on what you want to accomplish, how much time you can commit, and where your comfort level lies. To simplify things, I'm only going to stick with four basic social networking tools you might find helpful: Facebook, blogs, Twitter, and LinkedIn.
Benefits: Great for keeping in touch with friends and far-flung family...now also used well for businesses.
How to use it: Create a Facebook page JUST for your business, then update it one to two times per week. Join in discussions about topics relevant to your business and customer base. A printer, for example, might join conversations about local area businesses and the chamber of commerce.
Blogs
Benefits: Terrific for your search engine optimization. A great way to let people know what is going on with your business. Somewhat more personal feeling than a standard website.
How to use it: Lots of great, free blogging tools are available. If you decide to start a blog, you should commit to posting at least one blog entry per week, to encourage repeat readership and maximize the SEO benefits.
Benefits: Short and sweet. Allows people to follow you and get information that is up-to-date and content rich in short sentences.
How to use it: For Twitter, you'll want to post something fresh every day. Don't tweet about what you're doing at the moment. Instead, tweet links to helpful websites and articles people might find fascinating. Follow your competitors and customers on Twitter, and listen to what they're saying and doing.
Benefits: A great business networking site. Easy and common sense.
How to use it: Add updates at least once per month. Join groups relevant to your business. And answer questions from other members.
Friday, December 31, 2010
Tips to bring your email under control
Have you heard the phrase "inbox zero"? It refers to having no messages unread and unacted upon in your email inbox. With so many messages coming in all day long from colleagues, clients, retailers, and opt-in services (such as e-newsletters, newsgroups, and other subscriptions), is inbox zero even possible? In some cases, maybe not. But even if your inbox seems completely out of control, there are some things you can do to tidy it up and restore some sense of sanity.
For starters, create folders and subfolders where you can store messages in a more organized manner for future followup. Start with folders for email from clients, email from colleagues, newsletter subscriptions, etc. Add a folder for urgent messages requiring immediate attention, and consider a folder for each day of the week, where you can drop messages that require action on those particular days.
Once you have your folders in place, set up mail filters to automatically route your messages to the appropriate place. Filters are especially helpful for subscriptions and newsgroup messages, which might otherwise clog up your inbox. By having those messages routed automatically, you can focus your attention on the rest of your mail or check a specific folder at a specified time and see just the messages that are relevant for you at that time.
Another option is to set up an alternate email address for opt-in newsletters, newsgroups, and online transactions. This will help to declutter your main email inbox, cut down on the "noise," and help you feel less overwhelmed. It will also have the added benefit of reducing unwanted and unsolicited emails, as spambots won't have a chance to grab your primary email address off discussion boards, comment screens, and the like.
And finally, once you've acted on a message, delete it or archive it for future reference. Many people who struggle with inbox overload exacerbate the problem by leaving messages in their inbox, even after they are no longer relevant. If you can't bring yourself to part with old messages, archive them instead, somewhere outside the inbox, where they won't get in the way.
For starters, create folders and subfolders where you can store messages in a more organized manner for future followup. Start with folders for email from clients, email from colleagues, newsletter subscriptions, etc. Add a folder for urgent messages requiring immediate attention, and consider a folder for each day of the week, where you can drop messages that require action on those particular days.
Once you have your folders in place, set up mail filters to automatically route your messages to the appropriate place. Filters are especially helpful for subscriptions and newsgroup messages, which might otherwise clog up your inbox. By having those messages routed automatically, you can focus your attention on the rest of your mail or check a specific folder at a specified time and see just the messages that are relevant for you at that time.
Another option is to set up an alternate email address for opt-in newsletters, newsgroups, and online transactions. This will help to declutter your main email inbox, cut down on the "noise," and help you feel less overwhelmed. It will also have the added benefit of reducing unwanted and unsolicited emails, as spambots won't have a chance to grab your primary email address off discussion boards, comment screens, and the like.
And finally, once you've acted on a message, delete it or archive it for future reference. Many people who struggle with inbox overload exacerbate the problem by leaving messages in their inbox, even after they are no longer relevant. If you can't bring yourself to part with old messages, archive them instead, somewhere outside the inbox, where they won't get in the way.
Monday, December 27, 2010
Celebrating Your Company's Anniversary
We have a client who recently celebrated 15 years in business. Not that it matters, but 15 years is the average lifespan of a woodchuck. Being around for 15 years can be a big deal for small businesses and woodchucks.
It's important that your customers know about your longevity. People like doing business with companies that have been around for awhile. It makes them confident you know what you're doing. It's that competency thing you've heard so much about.
Sometimes, people are shy about getting older. My mother said her birthday is "just another day." When I'm 95, I'm going to celebrate every day as if it's my birthday. I'm going to let everyone know that I've made it another day, and I'm not going to be shy about it. Party like a rock star.
You shouldn't be shy about celebrating your business anniversary. It's an important event and will cost nowhere near what it costs to marry off your daughter. Given all the goodwill marketing you will receive, getting out the word is extremely inexpensive. We all like inexpensive.
Start with anniversary labels. Stock labels have been around for years. Stock labels look like stock labels. If you take marketing seriously, spend a few more pennies and get some custom made. Stick them on everything. Next year, they will be as passe as today's television network schedules.
How about some thank you cards for loyal customers? People like thank you cards, and it's becoming a lost art. Thank you for being with us over the long haul. Here's a 10% discount for being loyal. We need you, and I hope you need us. It's a partnership we'd like to continue in the future. It's a better deal than Conan O'Brien got from NBC.
Testimonials. Nothing is better than testimonials. Print a simple brochure you can stuff into every envelope you mail. "A good belt keeps your pants up, and there's no better place to buy a belt than Ernie's Belt Shop." I'm a printer. A few years ago, I did a testimonial for a paper company. I got four orders from it. Testimonials work two ways. It's a gimme.
There are so many more ideas. We can work together to see what fits you. Give me a call. Shoot me an email...and happy anniversary.
It's important that your customers know about your longevity. People like doing business with companies that have been around for awhile. It makes them confident you know what you're doing. It's that competency thing you've heard so much about.
Sometimes, people are shy about getting older. My mother said her birthday is "just another day." When I'm 95, I'm going to celebrate every day as if it's my birthday. I'm going to let everyone know that I've made it another day, and I'm not going to be shy about it. Party like a rock star.
You shouldn't be shy about celebrating your business anniversary. It's an important event and will cost nowhere near what it costs to marry off your daughter. Given all the goodwill marketing you will receive, getting out the word is extremely inexpensive. We all like inexpensive.
Start with anniversary labels. Stock labels have been around for years. Stock labels look like stock labels. If you take marketing seriously, spend a few more pennies and get some custom made. Stick them on everything. Next year, they will be as passe as today's television network schedules.
How about some thank you cards for loyal customers? People like thank you cards, and it's becoming a lost art. Thank you for being with us over the long haul. Here's a 10% discount for being loyal. We need you, and I hope you need us. It's a partnership we'd like to continue in the future. It's a better deal than Conan O'Brien got from NBC.
Testimonials. Nothing is better than testimonials. Print a simple brochure you can stuff into every envelope you mail. "A good belt keeps your pants up, and there's no better place to buy a belt than Ernie's Belt Shop." I'm a printer. A few years ago, I did a testimonial for a paper company. I got four orders from it. Testimonials work two ways. It's a gimme.
There are so many more ideas. We can work together to see what fits you. Give me a call. Shoot me an email...and happy anniversary.
Monday, December 6, 2010
QR Codes - Uses for Events
Whether Event Planning is your business or you plan events for your company or even personal events or just want to promote your attendance at an event, there are many ways you can use QR Codes to get the word out about your event.
#1: Apparel - Put your QR Code on T-Shirts. Have your staff and maybe even family/friends wear them and when it is scanned, it can go to your event information web page. You could also wear these at the event to promote other things.
#2: Your car - Put a QR Code on your car. Whether it is a magnetic sign or a sticker, it will attract attention and people can scan it as you drive by.
#3: Ticketing: Use QR Codes on your event tickets so you can scan them for entry to the event which will give you information about each individual person who attended the event. They have software that will create individual QR Codes for each attendee and it is possible to SMS the ticket buyer with their ticket instead of having to have a paper ticket which is a very green way to do it!
#4: Marketing Materials: Add a QR Code to your billboard, signage, banners, event flyers, invitations, newspaper ads, etc. It can go to the event page or a video talking about the event or right to the buy tickets page.
#5: Badges: Add QR Codes to the badges for your event. Whether it has information about your company or information about the badge wearer so vendors and event attendees can get more information about eachother easily, it is another great way to share information. To think, lets say you have 500 people at your event, that is 500 badges that have the potential to get scanned!
These are just some ideas of how you can use QR Codes for Events! Have you used them? Share with us your ideas for QR Codes.
Hall Letter Shop can help you integrate your marketing materials with QR Codes. Call us at 877-322-0773.
#1: Apparel - Put your QR Code on T-Shirts. Have your staff and maybe even family/friends wear them and when it is scanned, it can go to your event information web page. You could also wear these at the event to promote other things.
#2: Your car - Put a QR Code on your car. Whether it is a magnetic sign or a sticker, it will attract attention and people can scan it as you drive by.
#3: Ticketing: Use QR Codes on your event tickets so you can scan them for entry to the event which will give you information about each individual person who attended the event. They have software that will create individual QR Codes for each attendee and it is possible to SMS the ticket buyer with their ticket instead of having to have a paper ticket which is a very green way to do it!
#4: Marketing Materials: Add a QR Code to your billboard, signage, banners, event flyers, invitations, newspaper ads, etc. It can go to the event page or a video talking about the event or right to the buy tickets page.
#5: Badges: Add QR Codes to the badges for your event. Whether it has information about your company or information about the badge wearer so vendors and event attendees can get more information about eachother easily, it is another great way to share information. To think, lets say you have 500 people at your event, that is 500 badges that have the potential to get scanned!
These are just some ideas of how you can use QR Codes for Events! Have you used them? Share with us your ideas for QR Codes.
Hall Letter Shop can help you integrate your marketing materials with QR Codes. Call us at 877-322-0773.
Friday, November 5, 2010
That Email is Bigger Than You
Think about Forwarding... what happens if your email gets forwarded? The people you send the email to, presumably, know who you are and why you are emailing them...but hopefully your email is SO great and interesting and fabulous that they get forwarded to people DO NOT know you. If they like what you have to say, and you make it easy for them, they might just click a link in your emails to join your email list...so make sure that join button is in the email.
Think about FaceBook or Twitter: So someone clicks the link in your email and they get taken to your web page that is a web version of your email. That web version is what you tweet, put on FaceBook, LinkedIn...so you can spread that email around If you've got a link to sign up for "email-only" offers, these new readers just might sign up.
Think about Surveys: if you ask people what they think about you and your product you can get feedback, testimonials and comments. The answers you use to improve your business, put as testimonials on your website and focus your marketing. And you will get a greater response rate if you actually ask people to do something.
It's not hard to do, and doesn't take much to get a few new sign ups. And who knows? They may just become some of your best customers!
Wednesday, October 27, 2010
Don't Assume
Never assume your current clients know all you can do for them. The best way to get more business is to get more from existing customers. The only way you can do that is to keep telling them all that you do. One marketing strategy for this is to send out a printed piece that lists all the things you do followed by pieces that expand on each individual item. The way a printer might do this is to create a piece that talks about brochures, business cards, wide format printing, book binding, and so forth, with a short paragraph about each thing. This would then be followed with a postcard that talks more about each individual item.
This strategy works well for most businesses -- from lawn care to lawyers. Mowing, landscaping, xeriscaping, etc., followed by details of what each of those things is and why. Litigation, taxes, wills, etc., you get the picture.
Keep telling people about the things you do, and don't get frustrated if they don't seem to "get it" right away. No matter how many years I've been working with a printing client, I still get people walking in who say, "Oh, you do that? I had no idea!" It can be frustrating when you think you've gotten your message out...but that sentence is an opportunity for me to tell people about all my printing and marketing services...and it is an opportunity for you to tell people what you do, too.
This strategy works well for most businesses -- from lawn care to lawyers. Mowing, landscaping, xeriscaping, etc., followed by details of what each of those things is and why. Litigation, taxes, wills, etc., you get the picture.
Keep telling people about the things you do, and don't get frustrated if they don't seem to "get it" right away. No matter how many years I've been working with a printing client, I still get people walking in who say, "Oh, you do that? I had no idea!" It can be frustrating when you think you've gotten your message out...but that sentence is an opportunity for me to tell people about all my printing and marketing services...and it is an opportunity for you to tell people what you do, too.
What is the most valuable benefit about going to trade shows?
Yesterday, Hall Letter Shop was at the Bakersfield Business Expo and we were lucky to meet some great people and see some great people that are already customers and friends of ours.
We were very excited to show some of our new products and technology including the use of QR Codes, Cross-Media Marketing and more. Going to Business shows like that is invaluable to a business like ours and a great way to market products and services that are offered!
Tell us: Do you go to trade shows for your business? What type of business do you have? If you do go, what is the most valuable benefit to going to trade shows? What successes have you had? If you don't go, why not?
We were very excited to show some of our new products and technology including the use of QR Codes, Cross-Media Marketing and more. Going to Business shows like that is invaluable to a business like ours and a great way to market products and services that are offered!
Tell us: Do you go to trade shows for your business? What type of business do you have? If you do go, what is the most valuable benefit to going to trade shows? What successes have you had? If you don't go, why not?
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