I'd Buy That for a Dollar

There are only two ways to make more money in any business: reduce costs and sell more products or services. There are lots of ways to "sell more," but the easiest way is to get more work from your existing customers.

80% of your business is typically repeat customers. But about 80% of most marketing campaigns focus on new business. Marketing campaigns that are heavily focused on bringing in new customers ignore the fabulous potential of what you already have: a viable relationship with your current customers.

One marketing method that is tried and true for reaching an existing customer base is the customer survey. It allows customers to voice their opinions, share their concerns, and see how much you truly care about what they have to say.

Creating a survey is a fairly straightforward process. Getting your customers to respond to it might require a little extra work. One way to boost your response rate is to include a little cash with the survey as a way of thanking customers for their replies.

That's right. I said cash. Send a dollar or two with each survey. Not "we'll pay you on completion" or "here's something worth a dollar." Let your customers open up the mailer and have a dollar bill fall out. You may be amazed at the return you get!

The benefits of a survey are well worth the cost. Remember you are sending this to your EXISTING customers. They already know you, and they will give you invaluble information about what they aren't buying from you... and WHY!

There are many ways to increase response with your direct mail. Give us a call at 877-322-0773 to discuss how we can increase yours!