Just weeks ago, negative comments on Internet review sites (Yelp, Google Places etc.) were as good for your SEO as bad ones. Google has changed the rules.
The argument used to be that Google couldn't downgrade your ranking based on negative comments because that meant your competitors could hurt you, even when what they said wasn't true.
Google's policy seemed to make sense, but what happened was that Google counted the number of reviews (quantity) and how fast the reviews came (velocity), not the context (good or bad) of the review. Consequently, 1,000 horrible reviews that came in during a single week actually BOOSTED rankings, while four good reviews over a period of a year did little or nothing.
All of that changed recently. Now, Google is going to weigh good reviews over bad reviews, but this has a lot of issues, too. It means you need to watch out for mentions of you EVERYWHERE, and you need to stay on top of them. Seriously.
So how do you do that?
There are actually a lot of interesting services out there that can help you...and (of course) Google tops the list. You can set up a "Google Alert" (http://www.google.com/alerts) with the name of your company and get an email if there is a mention. You can have an alert sent to your phone if there is a mention of you on Twitter, too. But what about all the other stuff? What if someone disses you on Yelp or Facebook?
Here is a list of services that you can use to keep track of your brand online. http://is.gd/j5YgX
No comments:
Post a Comment