Choices are good, right? Yes... to a point. Neuropsychologist Susan Weinschenk wrote, "Resist the impulse to provide lots and lots of choices to your customers. Remember, they will say they want lots of choices, and you will think that lots of choices are a good thing (because you like them, too), but having too many choices means many customers won't buy at all."
Seriously, if your marketing is all over the place and you are offering a zillion different things in a zillion different ways, you are in real danger of driving customers away.
Study after study show that while people do want choices, having too many choices makes it harder for them to pick... and that means they might walk away in frustration.
So simplify your offers. Make it clear what the offer is and when that offer ends.
Hick's Law states that the time it takes to make a decision increases with the number and complexity of choices. As decision time increases, the user experience suffers. Don't make your customers suffer.
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